A message to my chiropractor
I’m here because I’ve tried medical approaches to solve the nagging health issues I have. Frankly, you talk in a complex vocabulary and use scary models of bulging disks and pieces of someone’s spine to explain what you do. It freaks me out! It’s like you are trying to prove how much like a medical doctor you are, to make me feel more comfortable.
Remember Doc. I came to you. I’ve done my homework. I’ve learned that Upper Cervical Chiropractic is incredibly effective. I’ve learned that chiropractic has more research and evidence (both for and against) in the literature these days than a lot of established orthopedic procedures. I’ve read why it’s effective, but I’m lost in the details. There’s too much complexity in the terminology you guys use. It’s difficult to understand what is so powerful about Upper Cervical Chiropractic without a medical dictionary at hand.
There are many chiropractors and different disciplines out there. I’m willing to put my trust in your skill and training. I don’t need convincing when I walk in your door – I need reinforcement that I’ve made the right decision.
I need a way of understanding the dynamics of how my body and nervous system are not working in synch and how you plan to fix it.
As your patient…
I need simple terminology, a way to understand the mechanics of Upper Cervical Chiropractic, a way to know how to keep my alignment once I leave your office. And most important, a way to know when it’s time to return. I need something that keeps me coming back as your patient.
Don’t let me leave empty handed
Send me home with “recommended readings,” some homework, something I can follow and share with family and friends. Perhaps if they understand how you can help them, they can be patients too!
A pocket sized New Patient Guide or a tri-fold brochure with your business card stapled inside is an opportunity for patients like me to share my success story with friends and family.
P.S. You really don’t freak me out. I love what you do, I just want you to get better at telling others about it.