Patient focused education materials

We offer illustrated posters and brochures made exclusively for the Upper Cervical Chiropractor. Our mission is to promote the benefits of Upper Cervical care to the public through patient education materials.

Our materials explain in simple layman’s terms, the mechanics of how and why Upper Cervical Chiropractic is so effective. When patients understand and can explain to friends and family how Upper Cervical works, your practice and your reputation grow with referrals. Patients experiencing success with their visits to an Upper Cervical Chiropractor generate the best referrals.

Dr. Clark was a student of B.J. Palmer and witnessed first hand, the elegance, simplicity, and effectiveness of Dr. Palmer’s work. Dr. Clark graduated from Palmer and built a successful practice in the late 40s and 50s. Upon his retirement, he devoted his life to helping the Upper Cervical community gain prominence and expand influence by developing educational materials that help patients understand Upper Cervical Chiropractic. Today, his family continues his legacy of care and education, with patient friendly products designed to aid doctors in communicating the benefits and unique characteristics of Upper Cervical Chiropractic health care.

Dr. Clark built a successful Upper Cervical practice

Upper Cervical Chiropractic is a branch of chiropractic developed and promoted by B.J. Palmer, beginning in the 1930s. So compelling was the evidence supporting this new technique, Palmer abandon his ties to traditional full-spine adjustments and allowed only adjustments of the upper cervical vertebrae, a technique which he terms “Hole In One” (HIO). This technique was the only one to be taught during the remainder of his life at Palmer School of Chiropractic.

In 1946, Dr. John F. Grostic of Ann Arbor, Michigan introduced the second Upper Cervical Corrective procedure to the profession. Other Upper Cervical Corrective procedures were developed during the following years. With each new Upper Cervical Corrective procedure, the developer thought it was better and more effective than any previous procedure. As a result, each Upper Cervical procedure became an “Island of its own” which prevented unity in the Upper Cervical profession.

After serving in the US Army, and medically discharged for injuries sustained in battle, Dan enrolled at Palmer School of Chiropractic in Davenport, Iowa. During his coursework he attended a seminar and was greatly influenced by Dr. John F. Grostic. Present at the seminar were about ten doctors and students and Dan happened to sit next to and made fast friends with Dr. Ralph Gregory, founder of NUCCA.

After graduation, with no working capital for an office, Dr. Clark practiced from his parent’s home in Anniston, Alabama and made extensive house calls to build his client base. His first house call was a neighbor who had been treated by three different medical doctors. Her condition was grave and she and was not expected to live through the night. Without an adjusting table, he treated her on the floor, and used the family bible to elevate her head. He made a single atlas correction, which triggered a miraculous recovery. News of this spread through his hometown of 35,000 and his interest in his practice exploded exponentially. Within three years, his practice grew enough that he was able purchase, equip, and staff a 13 bed clinic with two of his Palmer associates on the main street of Anniston, Alabama. His practice averaged 100 patients a day, five days a week.

Despite his successful practice, his war injuries plagued him and the strain of standing all day, day after day was debilitating, so eventually he sold his practice to his associates and retired from Chiropractic.