Patient education materials – part of the doctor’s toolbox
Building a dialog with your patients around the mechanics of Upper Cervical corrections is challenging. We want patients to understand how Upper Cervical works, but too often we rely on vocabulary that is foreign to them. In order for your patients to understand what you as their Upper Cervical doctor does, and why it is so effective, you absolutely need to tailor your dialog in terms of terminology that patients can remember and relate to others.
We recognize that every situation, just like every Upper Cervical Correction is unique and therefore, over the years, have built a portfolio of brochures and booklets, and a range of poster/illustrations that we call the Doctor’s Toolbox. Each piece tells a similar story, but can be used in different ways during a patient’s visit.
Our illustrations – used during a Report of Findings conversation, placed in reception areas, the doctors office, in recovery rooms and elsewhere throughout the office, help to visually reinforce the concepts of Upper Cervical Chiropractic, and show how simple and how effective restoring body balance is to overall health and wellness.
Our brochures – make great handouts at pubic events, great handouts at the office, and great mailing pieces. Our booklets, both full size and ‘pocket size’ are ideal for sending home with new patients to remind them of what they have learned, how to keep their correction and how to explain what they have experienced to others.
Doctor’s like mechanics use their skill and expertise AND use specific tools for specific repairs. Seldom does the mechanic use every tool for a single repair job. But when a specific tool is needed, he will have it at the ready, in his tool box. Having the right illustration at the right time to illustrate the answer to a patient’s question is a powerful way to help patients learn and understand the how Upper Cervical Chiropractic correction works to their benefit.
And sending new patients home with a pocket size version of our New Patient Guide Booklet, puts a powerful education tool in their hands for sharing their experience with friends and family members.
Here’s an inventory of our illustrations, each with some sample messaging you can use with patients to help them understand your correction plan. Whether you are a new doctor building your practice or an experienced doctor looking to increase your business with patient to patient referrals, these are great tools for the Upper Cervical Chiropractor.
BODY IMBALANCE – Illustration 0005-C
The head and a bowling ball weigh about the same, therefore, it is essential that the weight of the head stay perfectly balanced on the top of the neck.
BODY IMBALANCE – Illustration 0010-C
Shows Head/Neck Misalignment which can disrupt or distort the normal transmission of brain healing messages to the body.
This leads to the development of acute and chronic health problems.
BEFORE AND AFTER – Illustration 0015-C
Head/Neck misalignment leads to the development of pain and sickness … Head/Neck alignment promotes wellness and a better quality of life.
BODY BALANCE – Illustration No. 0020-C
Shows how Head/Neck Alignment “fixes the problem.” When body balance is restored and spinal cord compression is removed, immediately the brain is able to communicate with the affected area of the body and the natural self-healing process begins.
UPPER CERVICAL CARE – SIMPLIFIED – Illustration No. 0025-C
Head/Neck misalignment can disrupt or distort brain to body communication. This leads to the development of numerous acute and chronic health problems.
BODY IMBALANCE – Illustration No. 0030-C
Shows muscles of the neck holding the Head/Neck in a misaligned position causing spinal cord compression at the point where the head and neck join.
HERE’S WHAT HAPPENS – Illustration No. 0040-C
Shows how the entire body will compensate when there is Head/Neck Misalignment. One shoulder will drop down, one hip is pulled up and the spine will twist causing some muscles to stretch and others to contract as the body compensates to the shift of the weight of the head from the center of the top of the neck.
HERE’S WHAT HAPPENS – Illustration No. 0050-C (Depicts 4 Illustrations side by side)
Designed for the Adjusting Room – X-ray Room – Rest & Relaxation Room. Simplifies and reduces the time required to effectively answer any patients’ question during a regular office visit.
BODY IMBALANCE ALWAYS PRECEDES PAIN AND SUFFERING – llustration No. 0060-C (Depicts 4 Illustrations side by side)
Designed to hang side by side with illustration No. 0070-C.
HOW IS BODY BALANCE DETERMINED? – Illustration No 0070-C
Two Illustrations designed to hang side by side as a constant reminder to patients of what they were told during their “Report of Findings”. Designed to hang side by side with Illustration No, 0060-C as a reminder to patients of what they were told during the “Report of Findings”.
UPPER CERVICAL CORRECTIVE HEALTH CARE SIMPLIFIED – Illustration No 0075-C
Designed to be displayed in the Upper Cervical Doctor’s Reception Room or in any other room.
HEALTH PROBLEMS THAT HAVE RESPONDED – lllustration No. 0080-C (SHOP PAGE NEED TITLE CAPITALIZED)
List of different health problems that have responded to the Head/Neck Misalignment Correction.
THE FIVE PHASES OF UPPER CERVICAL HEALTH CARE – Illustration No. 0085-C (SHOP PAGE NEED TITLE CAPITALIZED)
The five phases of Upper Cervical Care