Patient education materials – part of the doctor’s toolbox

Building a dialog with your patients around the mechanics of Upper Cervical corrections is challenging. We want patients to understand how Upper Cervical works, but too often we rely on vocabulary that is foreign to them. In order for your patients to understand what you as their Upper Cervical doctor does, and why it is so effective, you absolutely need to tailor your dialog in terms of terminology that patients can remember and relate to others.

We recognize that every situation, just like every Upper Cervical Correction is unique and therefore, over the years, have built a portfolio of brochures and booklets, and a range of poster/illustrations that we call the Doctor’s Toolbox. Each piece tells a similar story, but can be used in different ways during a patient’s visit.

Our illustrations – used during a Report of Findings conversation, placed in reception areas, the doctors office, in recovery rooms and elsewhere throughout the office, help to visually reinforce the concepts of Upper Cervical Chiropractic, and show how simple and how effective restoring body balance is to overall health and wellness.

Our brochures – make great handouts at pubic events, great handouts at the office, and great mailing pieces. Our booklets, both full size and ‘pocket size’ are ideal for sending home with new patients to remind them of what they have learned, how to keep their correction and how to explain what they have experienced to others.

Doctor’s like mechanics use their skill and expertise AND use specific tools for specific repairs. Seldom does the mechanic use every tool for a single repair job. But when a specific tool is needed, he will have it at the ready, in his tool box. Having the right illustration at the right time to illustrate the answer to a patient’s question is a powerful way to help patients learn and understand the how Upper Cervical Chiropractic correction works to their benefit.

And sending new patients home with a pocket size version of our New Patient Guide Booklet, puts a powerful education tool in their hands for sharing their experience with friends and family members.

Here’s an inventory of our illustrations, each with some sample messaging you can use with patients to help them understand your correction plan. Whether you are a new doctor building your practice or an experienced doctor looking to increase your business with patient to patient referrals, these are great tools for the Upper Cervical Chiropractor.